How tourism can thrive during coronavirus

In most—if not all—countries, the tourism industry is an important sector. But the COVID-19 pandemic has the majority of the world’s population locked up in their homes to prevent the further spread of the virus. With imposed travel bans and canceled flights, the tourism industry is bracing for impact. Jessica Leonard.
Image source: apec.org

Image source: awareimpact.com

Many countries pride themselves as tourism hubs. The travel industry is one of the few industries that can jump back on its feet following natural and man-made disasters. However, in the case of the coronavirus outbreak, where unnecessary travels are forbidden, the tourism industry may need to change its game plan for quicker recovery. Promoting travel packages during these times will seem inappropriate, given the realities of the pandemic. Jessica Leonard.

While resilient, the tourism industry is one of the first industries to absorb the impact of an economic setback. The best thing a travel business can do during these times is to check in with communities and suppliers. Business relationships and communities can help a business bounce back from economic adversity. Travel companies must focus on these two instead of marketing the business. Jessica Leonard.

In times of uncertainty, businesses must remember that the industry has bounced back from many adversities in the past and that normalcy will return. Instead of marketing tour packages, travel companies should try promoting the culture of nations and highlight their qualities that would uplift customers during times of distress. A little encouragement can go a long way. Jessica Leonard.

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